How Google has set the standard in Search on Social Media
How do you search today? Are you still searching by keywords? what do you do if you want to convert £25 into euros. Would you search for “Currency Exchange” and then find a site that does currency conversions. Read this blog post to find out why this is old school search. Because today – “You just ask’…
So here’s how you would that that same currency conversion on Google today: In the Google search box you enter “Convert 25 pounds into euros”. And Google will give you the answer straight away. You just ask. You want to translate “Social Media” into Spanish? Just ask Google “translate Social Media into Spanish” and Google will give you the translation. We call this intuitive search. This is the future of Google. This is where Google is trying to differentiate from the search that’s being offered by Social Networks. In the not too distant future you will be able to do searches on Google like “give me the 3 best Spanish restaurants in London that are open now and have a special promotion going on right now”.
Google+ set the standard for search in social media. When you search in Google+ you can select what search results you want. All, posts, People/Pages, photos, videos, events, communities, etc. A really powerful way to access G+ content.
Facebook was the first to respond by launching Graph Search. You could ask Facebook questions like “Who of my friends like Arsenal”. Or “What music do my friends listen to”. It never really made Facebook a useful search tool. But recently Facebook introduced search results like you see on Google+.
Twitter is a search engine by nature. You don’t have to be on twitter to tweet. You can be on it just to listen and search. The hashtag is instrumental in the Twitter search. Until recently, twitter would only show you search results up to a few months back. But now twitter has indexed all tweets from the day twitter launched. So you can search within all tweets that have ever been sent. And recently Twitter followed the ranks of Google+ and Facebook by allowing users to sort the search results.
Google’s key differentiator was that you could slice and dice your search results along various categories. But now they have lost this. Both Facebook and Twitter search offer the same. But thanks to Google we have a pretty cool standard for search in social media. Have you got any experiences with search in social media? Please share with us in the comments section.